Vaidehi Parikh is Manager of Digital Product & Business Analysis at BridgePoint Financial, where she leads the design and delivery of digital solutions that modernize lending processes and elevate the client experience. Since joining the firm in 2022, she has led key initiatives, including the automation of complex loan workflows
With prior experience in business analysis at BMO and academic degrees in Computer Engineering and International Business Management, Vaidehi brings a unique blend of technical expertise and strategic product knowledge. She specializes in developing innovative digital products in close collaboration with business stakeholders to drive efficiency, growth, and client value.